Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 25, No. 8, Ed. 1 Sunday, March 28, 1943 Page: 2 of 4
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Sunday Morning, March 28, 194’
SANT DAILY TIMES
PRODIGAL'S RETURN
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MEAT RATIONING
A
Z
CALF
z.<
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I
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V-
>
&
Mr.
M1
Dr.
Sunday.
Advertising Doesn’t
In Dri
Cost
It Pays
Dividends!
General Re
PI
ft
ANNUAL REPORT
TO TELEPHONE USERS
All
City
Announcements
»»▼ 228—1
when they want what you have, they will come to you
to get it.
The Daily Times
Have
Telephone 15
SOUTHWESTERN BELL
Prayt
•......• 4
?r
I
’w.h’
/ I
I
Most metals vital to war are also vital to
telephone service. During the year we were
able to get, for example, only a tenth of the
copper normally needed.
Telephone people somehow had to make
this bare trickle of materials meet demands
for entire telephone systems at Army camps
and Navy bases, for service to new war indus-
tries, for new telephones in thousands upon
thousands of homes.
A Summary of the Southwestern Bell Telephone
Company's 1942 Annual Report, Recently Issued
William Farrier of San An-
tonio was a visitor here Satur-
day.
for City Marshal:
BUD SELLERS
J A BROOKS
For Mayor:
JOHN HOLLAND
Mc£\
& d
No* RCA
LATH
. PAR
AUTO
WREl
Goo!
ut 213
Texae.
For Assessor-Collector:
JOE EMBREY
For Alderman:
STERLING C. SCOTT
T R. FLOREY SR.
OTIS McMINN
HAYS JOHNSON
WEBBER BEALL
’’or City Secretary:
MRS. LETHA MANKINS
■
♦
fl
III
The !
Expert
The best
eluding e:
Tub at
Frank .1
GEO. ,1
SULPH
Manufactd
and!
MRS
R
Mt. Pleasal
Progress
Mrs. T. P. Barr
Cypress
Mrs. Ola Rust
'•'XVWXZVWW'
WHAT TH
APPB
A RE
Your
in a
CI
Connli
M.'l
Service held up rather well
The skill and “know how” of these people
were in most cases equal to the job. Duringthe
year the company gained 12 3,689 telephones.
It ended the year with 1,867,751 telephones
in service. But in many cities, lines and equip-
ment simply could not serve all who wanted
telephones.
The quality and speed of telephone service
held up rather well during the year. There
were exceptions, of course. On many crowd-
ed long distance lines delays were unavoid-
able.
It was inevitable, in such a year, that JT
U Tour Ba
Wa Can t>0
Willa;
* - (Ex
Mt.
Battei
theI
used ml
learn. I
quireml
tion mil
Theril
while tl
weathel
tion bel
watei ill
usuallyl
in the 1
ing well
water tl
so that]
the nig]
Ventil
Is esseJ
warm al
more eq
rises, ’ll
be lowel
peratur
“PEARL HARBOR” was only three weeks
old as 1942 started, but already the telephone
system had felt the first of war's pressing de-
mands.
Tepi
that a
paper
brought
as
S-1
| friends.
’’’e are authorized to make an-
nouncements of the following
tandidates for city office, sub-
|ect to the election on Tuesday,
Rpril 6:
The 1
denominJ
States i
the seco:
and the
Mrs. Mae Hargrove, who has
been seriously ill in a Pitts-
burg hospital, is much improved
and expects to be able to return
heme soon.
Mrs. S. W. Arnold returned to
her home in El Dorado, Ark.,
S. I Saturday after a visit here with
FLATTED
~Ai
c*'
\
Rather stringent rationing of
meat and fats will enforce a
radical revision of family diet
and call for a more intensified
household management than may
have been required in the past.
The old custom of spreading the
Sunday joint of fowl over sev-
eral days, culminating hash or
stew, likely will be revived ex-
tensively. Kitchen waste must be
eliminated entirely.
Rationing of meat and canned
foods is less severe here than in
other countries at war, where
the civilian population is healthy
and well-nournishel. The antici-
pation of deprivation is always
much more serious than the ac-
tuality, as proved in sugar, cof-
fee and gasoline rationing.
Adjustment to food rationing
will be easiest for the person
who realizes that self-denial is
necessary to the winning of the
war. It is imperative that our
armed forces and our allies have
food. If the requirements of those
who are making a far greater
sacrifice in war than civilian
consumers are taken into con-
sideration, self-pity and indul-
gence in worry will be diminish-
;d.
On the other hand, if a person
akes the position that rationing
Arill be unbearable, he or she
will be poorly prepared to un-
lergo the ordeal of a long war.
The delusion that w?r can be
mde “painless” to civilians while
ioung Americans are dying on
he battle fronts must be aban-
loned. Self-preservation is never
jo
■r -
X.
Advertising is not a non-productive liability but a pro-
ductive asset. It doesn’t cost in the long run—It pays!
Of course, for advertising to pay the advertiser must
have a service, product, or business that he can push.
If your service is so poor that it repels people or your
merchandise is so shoddy that customers will not pur-
chase it, then advertising won’t help you.
Mrs. Bobby Rich is visiting her
tusband at Fort Benning, Ga.,
this 'week.
Pvt. Robert Price of Camp
Howze spent the weekend with
some new high marks as well as some low
marks should be set.
For example, the money taken in by the
company for its services was 120 million dol-
lars—11 per cent above 1941. That seems a
lot of money.
Expenses mount faster than revenue
But expenses climbed even faster. They
jumped from a little over 88 million dollars
in 1941 to more than 101 million dollars—
an increase of 15 per cent. Most of this in-
crease was a result of sharply higher payrolls
and taxes. Taxes grew from slightly less than
20 mill.on dollars in 1941 to mode than 24
million dollars.
The result was that the company matched
its high record with a low.
Earning rate lower than in depression
The company’s earnings for the year were at
the rate of 4.4 per cent on the money it has
put into the buildings, wires, and equipment
needed to furnish telephone service—a lower
rate of return than was earned at the lowest
point of the depression.
On the whole, telephone service was
better in 1942 than telephone people had
dared hope it would be. This was due in large
part to the competence and fine spirit of
service of the telephone men and women in
the Southwest. It was due also to the under-
standing and sympathetic co-operation
of the people who use the service.
the weekend with relatives in
Fort Worth.
Rayford White of an army
camp in Louisiana stent the past
weekend with his parents in this
community.
Ray Price of
ng to work one or two days a week
t thia," be said irritably one night
vhen she had asked him to wait
ust 15 minutes. "It seems to me
•ou do nothing else."
“I won't be like this long," she
remised, hoping to pacify him.
■he wouldn't keep him waiting
gain.
One day, in the middle of June,
Ir. Downing called up. Jake said.
'All right. I’ll leave immediately."
nd hung up.
"What is it?" Kay asked curi-
> sly.
■•.Ie didn't tell me. Just wants
o see me as soon as I can make it."
lake’s eyes shone. “I hope it means
iction.”
“It must be urgent if he wants
you to make a special trip to town.
Are you going to drive down?”
“Sure. It’s a lovely day. Come
along with me. I want someone to
talk to and we can drive home by
moonlight." He was pleading with
her. The suspense on the way down
would be nerve racking.
“Oh. Jake, I can’t. Leland and
his parents.
Mrs. W. C. Hill and son, Wayne,
of Fort Worth, Mrs. Ray Lloyd
and son, Gerald Dwayne, of Ar-
kansas, Pvt. Marlie Price of Fort
Lewis, Washington, are visiting
in the home of Mr. and Mrs. W.
E. Price this week. | Ray Price of Camp Howze
Mrs. Mattie Lawler and sons, | spent the past weekend with his
Lloyd Dean and Billy Jean, spent mother. Mrs. Trudie Ragan.
i.nw to break in anyone else I m I Dr
• ure he's completely over me: to i this at every visit
All tin truth. I think Het is tai:- |
ng my place
it himself yet. because I've been r.n
ngramed habit for so many years
3ut I'm sure she's in love with him. .
and he does see ijuite a bit of her.” I
noticed any
But don’t make the mistake of running one advertise-
ment and quitting. Consistent, regular advertising on
a small scale will produce much more results than a
large advertisement run once or twice. If you keep
people reminded that you have something to sell, then
jr erroneoi
t, standing or
or concern
nans of thia
ted when
I publisher
F—" .....-
OUturaries, resolutions of respect and
arda of thanks will be charged for at
nmilar advertising rates.
SUBSCRIPTION RATES
By Carrier, 40c Per Month
■p ainn. 12.RO a year in Titus and ad-
Gaining counties; elsewhere 14.00 a year.
1
CHARTER I'V>71’1 Y-5’IX I Miss third nre on their way up he:? : ing him back made her feel woozy
:,i:, IXIN'T make this'now. There's, no way I can get In j "We haven’t much time to sit,"
lay v.urkmp u pcrrbnal I'VUch with them" It was true, | lie said jubilantly. "We leave to-
U;.y Sind to Jake. her voice i Alsr., she couldn't take the long trip (morrow, early in the morning." He
,, . l e•.;■ deration " David to New York and bach in one day collapsed on the bench In the hall.
do this job He hasn't i Not too much automobile riding • "It doesn't seem possible yet." He
I m I Di Smith had warned her about ‘ ahook his head.
She sat down, too "Now tell me
about it, and begin at the begin-
ning "
“Well, 1 drove down to New
York, carefully because you’re al-
ways keeping at me about not get-
ting tickets for speeding and you
weren't with me to charm the
cops.” He looked at her lovingly.
"I went straight to Downing’s and
he said that our agent had had a
telephone call yesterday afternoon
for someone to fill in at a concert
in Chicago A symphony concert,
mind you. to play the Brahms B
Flat Major concerto. Ibanez was
slated to be there, but he’s been
taken sick and the agent asked
Downing if I could do it. And as
luck would have it, as you know,
that particular concerto is my
favorite and I could even play it
backwards if anyone wanted to lis-
ten to it that way."
"So Downirg said yes?"
“So Downing said yes, as you ac-
curately observed. But that's not
all. Ibanez was also supposed to
play the same concerto in San
Francisco and Los Angeles, and
since it’s too late to get anyone
well known, I’m to go to both those
places, too.”
‘Jake, that really is marvelous!"
She was almost speechless.
“That still isn't all. Our old
friend Mr. Everitt heard about it—
Downing must know him or some-
thing—and he’s insisited on giving
us his car, his snappy special Cad-
illac. no less. He can’t use it>be-
cause he’s completely bedridden
He wants us to drive out, says he
________, ______„..B knows we both love to toot around
•I ti-nnphr vov xaid you were go- About j0 0'C]ocx 0]le heard Jenny’a the country that way And he’s giv
en us a check so that we can really
have a whirl. I've been thinking
about it ail the way home. We'll
do it the way I wanted to when we
got married, not miss a corner."
“I can hardly believe It," she said,
despair almost stifling her voice.
"Just what we’ve both always
wanted," No riding long distances
in the car.
“You don't sound so excited," he
said with disappointment.
"Oh, but I am. I’m just trying to-
make myself realize that it’s true.
It’s a perfect chance for you. Jake.
And what a break that it's that
particular concerto.”
“The old Kerr luck running true
to form,” he said.
Her heart felt heavy at the
thought of the scene which was
sure to come. Maybe she should tell
him about the baby. But he’d been
so emphatic. "I’m just not cut out
to be a father,” had been his words.
And surely now, when his career
was so paramount, wasn't the time
Lfor him to get used to the idea.
(To Be Continued;
ASSIGNMENT as President
Roosevelt’s personal representa-
tive in the Middle East has been
given Brig. Gen. Patrick J. Hur-
ley, above, who has just resigned
as minister to New Zealand. The
I former secretary of war also is
' reported in line for promotion to
major general. (International)
But if you have a product or a service that you are
proud of then tell the people about it, and they’ll come
in and buy it. And the best way in the world to reach
the most people at the least cost per person is through
newspaper advertising.
NEW
FOl
MATTR
Have your ol
aade like J
c.c\
Phone 142 I
F. D. R. Shifts Him
rat3
^!iere(^nMmenFS^
* Susan Sheridan* •- ■ • Jwg
I xSy WRITTEN FOR AND RELEASED BY CENTRAL PRESS ASSOCIATION jl I Ijfilalll X .
------v------
Camouflage is known
“baffle fainting” in the U.
Army.
ittained through self-indulgence,
nd that fact must be accepted
it the outset of the rationing
-■'gram. The courage and pa-
triotism in people’s minds and
-carts will be much more im-
>ortant in the months to come
ban an excess of food in their
-tomachs. — Fort Worth Star-
Telegram.
&
/ daily except Saturday
/ird Street, Mt. Pleanaut,
W CROSS. Owner nrd Editor
C. CROSS Advertibing Manager
rad as second class mail matter at
'ost Office at Mt. Pleasant. Texan
the Act of Congress. March 3, 1879.
ms reflection upon the char-
•>u tat ion of any per-
may appear in the
will be gladly cor-
to the attention of
The Progress Home Demon-
stration Club met at the home
of Mrs. R. A. Slone Friday. Af-
ter a brief business meeting
Mis Winifred Sassman exhibited
: some work clothes of various
. styles, which were both smart
. and practical. During a pleasant
social hour, delicious refresh-
1 ments were served.
Mr. and Mrs. Garland Slone
1 spent the weekend in Pittsburg
1 with the latteris parents,
and Mrs. Walter Nelson.
Everyone is invited to attend
the Workers’ Meeting at White-
Oak Springs, March 31.
Elder Allen filled his regular
appointments in this community
I Sunday.
____
ill TELEPHONE COMPANY
’’PLEASE
ounir.i. .
iBaut'.” 1
dgeil with v'.asocrat.-
' now:: 1 can <’
imak in anyone else
nipletely over me,
"Supi c.ie they didn’t A id you
J David doesn’t realize |here? It wotildn t be the end of the
iworld, would it?" h. asked testily
“It wouldn't be fair," she in-
I listed.
| "Who’s more important, anyway.
"Really? 1 huvVt noticed any (l'Y° <™P'oy“ me?" ' '
'.king But then. I have a blind eye I Darling, you are .She put her
for everything except you” He''’"‘7 aro,unIil ,ia, ncf* ,?h,C alm°St
aned over and kissed her. The is- i But "h‘ 1 ‘ art talce
ue was settled 1 hrtr‘nn°“ ‘<at 8 'n’P?r'
..... tant. But they re bringing samples
Fhe i-yctein worked out well, too t have to pass on. a earful of stuff,
Anna arrived and thcii aousehoU we have a date at a nursery
.vas run with complete elileicney | this afternoon. I don't see how I
nd v.nth no effort on Iti.j 's part. It - can (us. cjcpi)rt
vas just as will, since she tired -f suppose not," he said, re-
Miiy now and knew she never: si),n,.d -Til take Johnny. The pup-
..ou • l.rw had enough energy to , py v/as an established member of
,o l.< ii^i'V ork and stul l.ecn cheer- j y,e household now. “I can cry out
i! 1 r Juke my heart to his sympathetic ear.”
Jr.kc hnd plunged m with full: v-aB hurt. She was very sorry,
orce. and worked day and n.glit. | ..jq] dying to hear what it’s
.ay started acr '■ cut ■ ! li.'.m aj| a),out. Come home as soon as
me day a week in New York and I yOlI cail
lid hems of work in the country. I -An'right, honey, I will."
■Ir. Ixland. the Ian ; i. : . arthitcct. | j^ay jia,| difficulty keeping her
::d Miss Hard, the in. r.or dceo-imjnr] on j)cr jOp ,'hat day. Jake
ator. drove up frequently and they: ha.n.t conle hollle at 6 oclock
ad long sessions fiiey were doing I whcn L?laad and Miss Dard Icft
x rooms and gardens, which were ■ She down b the road until it
o be opened Sept. 15 The possi- I „ot dark, her eves stuck to the bend
IH.cs were endless and the job in the rond when it wag too bIack
•.s-inaling to gce anvthing she went into the
Almost too fascinating. Fnvi.
ound herself spending more and
tore time working. It was stlniu-
iting to be engrossed in a project
kc this, to be creating something
ow. S?.a had to drag herself away
t nights when Jake was fed up and
estlcss and wanted to talk or go
o the movies.
Ray ■ house.
"Don’t you think you’d better eat
some, dinner, Miss Kay?” Anna
asked.
“I couldn't. I'm all tied up in
knots. I’ll wait until Mr. Kerr gets
back." She couldn’t settle down to
doing anything. She fidgeted
around, smoking endless cigarets.
a iir111 in i• ■ ,'1,1, . i.. ii. Yi.i t. ..11. •
horn way down the road. She
rushed to the front door. She
couldn’t see the car yet, but Jake
must be sitting on the horn. The
news obviously was good. She could
see a yellow light stealing along
the road and then Jenny bounded
into view. Jake was driving her
about 70 miles an hour and she
sounded like a junk wagon with a
vibrator on it.
At the driveway Jake started
yelling, "Go on up and pack your
bag,” she shouted. "We’re on our
way."
She laughed, waved and waited
for him to get at least within
talking distance. He left Jenny In
the driveway, tore up the walk and
threw his arms around her.
"I could hardly wait to get here
I almost stopped and called up
about a dozen times; but 1 wanted
to be able to see your face, to talk
all I wanted to without some darn
operator breaking in."
“Come on in,” she said. “We
might as well be sitting and com-
fortable." The reaction from hav-
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Cross, G. W. Mt. Pleasant Daily Times (Mount Pleasant, Tex.), Vol. 25, No. 8, Ed. 1 Sunday, March 28, 1943, newspaper, March 28, 1943; Mount Pleasant, Texas. (https://texashistory.unt.edu/ark:/67531/metapth1373747/m1/2/: accessed June 11, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Mount Pleasant Public Library.