[TDNA Linage Report, November 2008] Item: 2 of 2
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TDNA Linage Report
November 2008-Classified: legal, transient, in alpha order ROP SAU INCHES
real estate, auto, all other
classified
-Political ads in category for Full-run paid ad linage billed per rate card
rate sold2 7
2008 2007 +(-)%Classified 18,896 23,237 -19%
Month Total: 53,403 63,637 -16%
Y-T-D Total: 634,835 660,788 -4%National 290 207 40%
Retail 14,984 9,296 61%
Classified 8,290 7,602 9%
Month Total: 23,564 17,105 38%
Y-T-D Total: 187,862 199,525 -6%National 3,017 3,250 -7%
Retail 18,539 22,489 -18%
Classified 24,049 26,090 -8%
Month Total: 45,605 51,829 -12%
Y-T-D Total: 527,818 503,002 5%4 O O /-l n nn- An .
a.
C.
- 1 AR- - A. A- - ainl ~ 1 ,4Y 17
National 9,611 8,459 14%
Retail 33,399 42,774 -22%
Classified 54,150 77,529 -30%
Month Total: 97,160 128,762 -25%
Y-T-D Total: 1,364,667 1,377,826 -1%TEMPLE National 2008-2007
Daily Telegram Retail ad revenue
Classified percent change
2008 7-day avg circ: Month Total: Month:
19,972 Y-T-D Total: Y-T-D:National 534 206 159%
Retail 19,915 19,410 3%
Classified 18,254 26,694 -32%
Month Total: 38,703 46,310 -16%
Y-T-D Total: 470,440 470,023 0%National 1,602 2,228 -28%
Retail 24,888 28,905 -14%
Classified 23,192 30,995 -25%
Month Total: 49,682 62,128 -20%
Y-T-D Total: 620,637 628,094 -1%National 2,910 6,383 -54%
Retail 18,353 18,724 -2%
Classified 23,907 28,710 -17%
Month Total: 45,170 53,817 -16%
Y-T-D Total: 544,148 546,906 -1%,C
C.
TOTAL REVENUE
ROP, TMC, inserts, zoned, Accumulating month totals
direct mail, pre-prints, etc. (producing Y-T-D totals within report and Y-T-D % change)
Please notify TDNA if you revise any of these past figures so we can update this report.
$$$+(-)%>ercent change
Month: -16.60% last year:
Y-T-D: -8.10% this year:
2008-2007
ad revenue
>ercent change
Month: -7.00% last year:
Y-T-D: 6.00% this year:
2008-2007
ad revenue
>ercent change
Month: -11.00% last year:
Y-T-D: -9.00% this year:Total Y-T-D
634,8352008
Total Y-T-D
187,8622008
Total Y-T-D
527,8182008-2007
ad revenue 2008
>ercent change Total Y-T-D
Month: -34.30% last year:
Y-T-D: -18.80% this year: 1,364,6672008
Total Y-T-D
last year
this year: 257,5102008-2007
ad revenue
>ercent change
Month: -10.50% last year:
Y-T-D: -4.60% this year:
2008-2007
ad revenue
>ercent change
Month: -12.70% last year:
Y-T-D: -12.80% this year:
2008-2007
ad revenue
>ercent change
Month: -14.00% last year:
Y-T-D: -14.00% this year:2008
Total Y-T-D
470,4402008
Total Y-T-D
620,6372008
Total Y-T-D
544,148660,788 63,105
54,4722007 January
Total Y-T-D
199,525 13,599
14,5172007 January
Total Y-T-D
503,002 40,573
41,48758,068 64,893
52,943 59,345February March
15,134 24,537
15,689 21,378February March
48,851 48,087
49,723 48,9232007 January February March
Total Y-T-D
1,377,826 110,537 124,982 154,257
112,983 116,854 150,5152007 January
Total Y-T-D
285,838 17,534
18,7522007 January
Total Y-T-D
470,023 40,926
41 0332007 January
Total Y-T-D
628,094 55,900
49,8842007 January
Total Y-T-D
546,906 45,703
42,401February March
36,687 42,054
31,128 36,441February March
38,299 46,904
41,047 46,379February March
59,537 61,536
55,010 59,991February March
48,777 50,088
49,241 52,333SORT
BY CIRC2008 7-day avg circ:
22,616Texas Daily Newspaper Association
718 West Fifth Street, Suite 200
Austin, Texas 78701-2796(512) 476-4351...phone
(512) 476-0515...fax-r-L-1 V T r%
PLAINVIEW
Daily Herald
2008 7-day avg circ:
4,660SAN ANGELO
Standard-Times
2008 7-day avg circ:
25,649SAN ANTONIO
Express-News
2008 7-day avg circ:
226,739in alphabetical order
Page 2 of 19VICTORIA
Advocate
2008 7-day avg circ:
33243WACO
Tribune-Herald
2008 7-day avg circ:
37WICHITA FALLS
Times Record News
2008 7-day avg circ:
28,4061 r
23,246 3
68,999 68,407 60,061 57,938 59,198 54,202 52,514 53,403 2008 7-day avg circ: 23,246 4
58,133 60,457 54,731 52,436 55,481 61,440 61,760 63,637 23,246 23,246 5
April May June July August September October November December PLAINVIEW 5,051 1
Daily Herald 5,051 2
5,051 3
16,790 14,694 20,279 14,832 19,737 20,014 16,345 23,564 2008 7-day avg circ: 5,051 4
14,080 14,029 19,824 16,142 16,076 19,737 19,285 17,105 5,051 5,051 5
April May June July August September October November December SAN ANGELO 26,855 1
Standard-Times 26,855 2
26,855 3
46,071 49,525 48,046 45,674 46,129 40,185 44,256 45,605 2008 7-day avg circ: 26,855 4
48,487 51,604 46,337 43,297 47,787 47,329 51,015 51,829 26,855 26,855 5
April May June July August September October November December SAN ANTONIO 247,215 1
Express-News 247,215 2
247,215 3
114,430 131,176 163,044 119,982 125,542 133,540 103,176 97,160 2008 7-day avg circ: 247,215 4
117,702 117,970 136,251 106,498 103,513 151,171 122,448 128,762 247,215 247,215 5
April May June July August September October November December TEMPLE 19,711 1
Daily Telegram 19,711 2
19,711 3
41,172 37,143 40,451 37,373 10,858 22,566 0 0 2008 7-day avg circ: 19,711 4
33,575 36,217 32,368 29,131 8,248 31,650 0 0 19,711 19,711 5
April May June July August September October November December VICTORIA 31,619 1
Advocate 31,619 2
31,619 3
42,112 50,617 44,313 44,525 43,818 35,954 43,852 38,703 2008 7-day avg circ: 31,619 4
39,212 45,555 38,416 40,450 41,390 43,022 47,626 46,310 31,619 31,619 5
April May June July August September October November December WACO 38,990 1
Tribune-Herald 38,990 2
38,990 3
59,369 67,952 58,949 59,300 63,745 46,864 45,260 49,682 2008 7-day avg circ: 38,990 4
53,192 62,955 51,929 48,519 53,706 65,919 57,404 62,128 38,990 38,990 5
April May June July August September October November December WICHITA FALLS 30,096 1
Times Record News 30,096 2
30,096 3
52,945 59,316 51,983 51,010 56,878 42,320 42,716 45,170 20087-dayavgcirc: 30,096 4
49,303 53,088 48,866 43,585 49,459 52,918 49,137 53,817 30,096 30,096 5., ., ..
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cbrown@tdna.org
www.tdna.org
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Texas Daily Newspaper Association. [TDNA Linage Report, November 2008], dataset, December 12, 2008; (https://texashistory.unt.edu/ark:/67531/metadc1453615/m1/2/: accessed June 12, 2024), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting UNT Libraries Special Collections.