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Planning for Profits in World Business

Description: Article reprinted from The Harvard Business Review discussing trends in United States imports and exports and maximizing profits in international business trade.
Date: 1960-11/1960-12
Creator: Hodgson, Raphael & Michaelis, Michael
Partner: Rosenberg Library

Marketing Myopia

Description: Article reprinted from The Harvard Business Review arguing that the reason for a lack of growth in an industry is due to a failure of management.
Date: 1960-07/1960-08
Creator: Levitt, Theodore
Partner: Rosenberg Library
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